Project 2: Visual Hierarchy

I. Initial Research

Images inside and outside the Grandel
Open Air at the Grandel

II. Exercises with Text

Magazine, watercolor, and digital swatches
Exploring spot color on otherwise black & white text
Exploring background color + colored text
Initial explorations with scale
Two of my strongest iterations from the in-class exercise
Created using masks in Illustrator
Iterations using watercolor masked text for the title
Using watercolors as a background
Two compositions that attempted to flip the hierarchy